About
He successfully founded the brand 777ov and launched a children’s initiative using 7 original paintings from his “Purple Frames” collection directly inspired by the spirit of Prince, who Daniels shares a June 7th birthday with. As the launch of June 7th, 2018, national prince day approached, Daniel’s realized this date fell the 777th day of the project unknown to him when the number first inspired him.
Durring Sidorowicz’s 15-year retrospective at Broken Cage Gallery, "Pollution Luxury" was on display as part of the amalgamation of multimedia works with despotic and industrial motifs. Daniel's work can be described as a pastiche of the pop art movement where everyday objects, such as caution tape are centered in his art and fashion as a backdrop to the monstrous beauty of contemporary society. His work is a resurrection and mix of discarded materials and destruction. Only to find a new zombified existence. He's Doctor Frankenstein and Jackson Pollock, combining a blend of the past to shock the future. We find materials such as caution tape, electrical cables, staples, circuit boards, and even different pigmented drywall. His subject matter touches on important issues, celebrity characters, as well as influential symbols. It's chaos and order, debris and beauty, as well as caution and celebration.
Daniel Sidorowicz also known as STEEP Daniels, is an artist, filmmaker, and fashion collaborator.
His work and life has crossed the border and can be found in several collections throughout North America and other countries. He is a graduate of the New York Film Academy Cinematography program. He has produced and directed international film projects in NYC for cultural icons such as The Wu Tang’s Method Man, and Zombie boy (Lady Gaga- Born this way).
Daniel grew up through nature, hard work, and the grunge of North America. He found inspiration from what other’s usually pass by and support from persons of all backgrounds; whether that be his family, collectors, celebrity friends like Zombie Boy, or one of his most supportive acquaintances a homeless prophet from the streets of NYC; who told him that one day his projects would inspire the children of the world leading to 777ov –Where Fashion Meets Art .
STEEP would say he almost stumbled upon one of his biggest mentors. An American Collector, and previous board member for the Solomon R. Guggenheim Museum, Philip Munger. Munger discovered and was an influential role model in his life. He helped fund his early practices by purchasing one of Sidorowicz’s first major pieces.
